Tatas, SBI, Infosys among world's top 50 reputed firms

The Tata Group, State Bank of India (SBI) and Infosys Technologies are among 17 Indian firms that figure among the top 50 in a list of the world's 200 most reputable companies. With a pulse score of 80.89 on a scale of 0-100, the US-based Reputation Institute ranked the Tata Group 11th above global giants like Google, Microsoft, General electric, Toyota, Coca-Cola, Intel and Unilever. Italy-based chocolate producer Ferrero was ranked as the most reputable company on the planet right now. With its pulse score moving from 83.52 last year up to 85.17, Ferrero came up from fourth place last year to first, more than a full point ahead of second ranked IKEA. "However it is the people of India who love their companies the best," noted US business magazine Forbes. "Of India's 27 corporations ranked by the institute, 24 (89 percent) placed above the average. Seventeen of them landed in the top third of the list." The Reputation Institute's global pulse of 600 companies is a measure of corporate reputation calculated by averaging perceptions of four indicators, trust, esteem, admiration and good feeling, obtained from a representative sample of at least 100 respondents in the companies' home countries.