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Saturday, March 28, 2009

RCom eyes 15-20 pc revenue from data, value-added biz

Anil Ambani-run Reliance Communications is targeting 15-20 per cent of its revenue from its data and value-added services verticals.

According to company sources, RCom is giving a major push to its data business and expects it, along with the VAS business, to contribute 15-20 per cent of overall revenues.

To achieve its revenue target, RCom is planning to target high-value customers of rival companies.

The company is planning to launch a swap offer 'Change2Broadband' wherein data-card customers of competitors will be upgraded to Reliance's Netconnect Broadband Plus service, sources said.

Under 'Change2Broadband', RCom will offer a Rs 3,600 annualised savings scheme to these churn customers.

A potential high-value customer for RCom is one who is currently subscribing to tariff plans of over Rs 1,099.

This could
translate into a revenue contribution of over Rs 800 crore every quarter.

RCom is also planning a similar swap offer to upgrade its own Reliance Netconnect customers to Netconnect Broadband Plus. RCom has tied up with Alcatel Lucent to establish its data network.

RCom's high-speed data network will provide seamless coverage across 20,000 towns and 4.5 lakh villages. The company has invested over Rs 600 crore in its pan-Indian
network for its data business.

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GMT+5:30 Event Vol. Actual Consensus Previous
Friday, Jun 20
11:30 Public Sector Net Borrowing 1 £17.686B £20.052B Revised from £20.155B
11:30 Retail Sales (YoY) 2 -1.3% 1.7% 5.0%
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18:00 Philadelphia Fed Manufacturing Survey 2 -1 -4
18:00 Industrial Product Price (MoM) 1 0.0% -0.8%
18:00 Raw Material Price Index 1 -0.8% -3.0%
18:00 New Housing Price Index (YoY) 1 -0.6%
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